A Complete Guide to Email HTML Settings in Chamaileon
Customizing your emails with advanced HTML settings can significantly enhance your email performance without requiring coding expertise. In this article, we’ll walk through the key email HTML settings available in Chamaileon and how they help you optimize your emails for various email clients and purposes.
Easily enhance your emails by simply toggling advanced HTML features or editing the HTML directly in the Chamaileon editor. No coding skills are needed, making email customization straightforward and accessible to everyone.
You can access these settings from multiple places.
The most obvious is the "Email Settings" menu point on the email card menu.
Also, Chamaileon always displays these settings during workflows that are related to exporting/syncing the email design to your ESP/CRM.
The Email Settings:
1. Subject Line
Well, we all know why it is so important. An article about writing the best subject line.
2. Preview text
The good ol' second line the recipients see in their inbox.
Keeping your emails under size limits is crucial for deliverability. Chamaileon’s Email Size Checker helps you track your email’s size before syncing or exporting, ensuring it remains within the optimal size (under 104KB) to prevent clipping or rejection by email clients like Gmail.
Easily add UTM parameters to all links in your email template. This is essential for tracking the performance of your email campaigns in Google Analytics or other tracking platforms.
Stand out in Gmail's Promotions tab by setting up Gmail promotion cards directly in Chamaileon. This feature allows you to customize:
Profile image
Description
Discount code
Time range (increases the likelihood your email is displayed at the top of the Promotions tab during the last 3 days of the promo)
Promo image
This option helps improve your visibility and engagement within Gmail’s Promotions tab without the need for extra coding.
Choose what language the email is written in, to embed this info in the meta header of the email. (will not display anywhere but needed for email clients for certainty)
7. Templating Language Support
Chamaileon supports a variety of templating languages, including:
Handlebars
Liquid
Mustache
Mailchimp
Adobe Campaign Classic
These templating options enable you to dynamically personalize your email content based on user data, creating more tailored and effective emails.
8. Generator mode
Can't touch this.
The Classic and best-ever email HTML generator mode is enabled by default. If you know what the other modes are, ask user support to enable your choice.
9. Outlook-Friendly Backgrounds (VML Support)
Outlook often handles email background images differently from other clients. Chamaileon’s VML (Vector Markup Language) support allows you to toggle background images on or off, ensuring that your designs look consistent in Outlook without complex coding.
10. Improved Accessibility with 'role=presentation'
Accessibility is key for inclusive email design. With the 'role=presentation' toggle, you can improve the accessibility of your emails by hiding non-essential content from screen readers, creating a better experience for users with disabilities.
11. URL Encoding
This feature automatically encodes URLs in your emails, ensuring that special characters are properly formatted and that your links work correctly across all email clients and browsers.
12. Preview Text Hack (extra space after preview)
The Preview Text Hack adds an extra space after the first line of your email’s text, preventing email clients from pulling unwanted text into the preview. This ensures the best possible display of your preview text in the recipient’s inbox.
For users working with ESPs or CRMs that support dynamic content modules, this feature allows you to export email blocks individually. This is particularly useful when building personalized or dynamic content within platforms like Mailchimp or Salesforce.
Wrapping up
Chamaileon’s Email HTML Settings provide a range of powerful tools that streamline the process of designing and optimizing emails. From accessibility enhancements to advanced email size checkers and Gmail promotion card settings, these features are designed to help you create high-quality, optimized emails effortlessly.
By utilizing these settings, you ensure that your emails not only look great but also perform well across all platforms and email clients.