What is the Segmented Module/Block Export with Section Marker?
The Segmented Module/Block Export with Section Marker feature in Chamaileon allows you to break down your email into distinct modules (or blocks) and export those Modules or sections one by one. It is useful for easier customization, export, and integration with marketing platforms like Marketo and Pardot.
Adding section markers to each block allows you to seamlessly manage content segmentation, enabling advanced personalization, dynamic content, and automation workflows.
How to Use the Feature: Step-by-Step Guide
1. Enable One by One Block Export:
Go to Email Settings or the Export/Sync sections.
Toggle the "Export blocks one by one" switch to activate the segmentation. In the settings, you’ll find the "Export blocks one by one" switch to enable export by individual blocks at the bottom.
2. Add Section Markers to Modules:
In the Email Editor interface, select a block (or module) that you want to segment.
Open the block’s toolbox and add a section marker. This marker will serve as a unique identifier for the module, specifying its content and function in the email.
You can use individual Markers for Dynamic Content Blocks (Block level conditional), so all versions have their own Snippets.
3. Export Email:
Once you've added section markers and enabled the feature, export the email. The email HTML will include markers that define each module, facilitating integration and personalization in Marketo, Pardot, or other platforms.
You can copy the sections one by one or download all together.
Why Use the Segmented Module/Block Export with Section Marker?
This feature simplifies the process if you manage complex email automation and need to tailor content for various audience segments or use reusable snippets in your marketing campaigns. By marking and segmenting your email into blocks, you can:
Insert Dynamic Content: Define specific modules for dynamic content in Marketo or Pardot, allowing for personalized messaging based on recipient data.
Create Reusable Snippets: Export marked modules to be used as snippets in Marketo for consistent branding across emails.
Run A/B Tests: Test different content variations within segmented modules to optimize engagement.
Trigger Automated Actions: Use markers to set up triggers in Pardot or Marketo based on recipient interactions with specific email sections.
Best Practices for Using the Segmented Module/Block Export with Section Marker
Plan Your Segmentation: Before building your email, identify which sections will need to be personalized or reused as snippets. This will guide where to place section markers.
Use Descriptive Names: Give your markers clear names, such as "Hero-Image" or "Footer-CTA," to easily identify their function in the email when editing in Marketo or Pardot.
Test the Exported Code: After exporting, test the email in different clients to ensure markers and dynamic content do not affect the rendering.
Benefits for Marketo and Pardot Users
Dynamic Content Management: Apply dynamic content in Marketo or Pardot to marked modules, offering targeted messaging to different segments.
Reusable Snippets: Use marked blocks in Marketo as reusable snippets to maintain consistent branding across your campaigns.
Advanced Tracking: Track interactions with specific email sections in Pardot or Marketo to analyze performance and optimize future campaigns.
FAQs
Q: Can I use section markers for platforms other than Marketo and Pardot?
A: Yes, section markers can be utilized with any platform that supports segmented HTML code. While particularly helpful for Marketo and Pardot users, this feature is beneficial for all Chamaileon users.
Q: Will section markers alter how the email appears to recipients?
A: No, section markers are for internal reference and will not impact the visual layout of the email when viewed by recipients.
Conclusion
The Segmented Module/Block Export with Section Marker in Chamaileon is a versatile tool that enables you to define, export, and manage individual email modules for enhanced personalization and dynamic content integration in platforms like Marketo and Pardot. By using this feature, you can streamline your email creation process, facilitate content management, and optimize your campaigns for better results.