AI Assistant 🪄
The AI Assistant helps you write, improve, and translate email content in just a few clicks. Whether you're stuck on a subject line, want to polish a paragraph, or need multilingual support, this tool gives you instant, high-quality suggestions tailored to your tone and context.
What You Can Do with the AI Assistant 🪄
With the AI Assistant, you can:
Write engaging subject lines and preview texts
Polish titles, texts, lists, and button copy
Translate content to other languages
Fix grammar and spelling issues
Rewrite or rephrase content in different tones
Generate content from your own notes and instructions
Where to Access the AI Assistant 🪄
You can launch the AI Assistant from three places in the email builder:
Full Email
– Click the AI icon in the top header of your email editorSubject Line & Preview Text
– Open the subject/preview modal and click the AI iconIndividual Elements (text, title, button, list)
– Select an element and click the AI icon in the floating editor
On the top menu:
In the floating text-editor:
How It Works – Step-by-Step Workflow
When you open the AI Assistant, you'll move through a simple workflow:
Choose an Action
Select what you want the AI Assistant to do:Fix grammar – Correct spelling, grammar, and minor wording issues.
Translate to other language – Translate your selected content.
Optimize with prompt and context – Rewrite and improve your existing text using tone settings, full-email context, and optional custom instructions.
💡 Optimize with prompt and context improves and refines existing content. It does not create a completely new email from scratch.
Click Next to continue.Set the Tone
Customize the output based on your desired:Audience
Formality
Intent (e.g., promote, inform)
Emoji usage
Language
Add Custom Instructions and Choose Context (Optional)
In this step, you can provide additional guidance for the AI Assistant.
For example:“Make it more benefit-focused.”
“Shorten the paragraphs.”
“Make the CTA more direct.”
“Adapt for a B2B SaaS audience.”
By default, the AI Assistant uses all email blocks (the entire newsletter) as context to ensure consistent and relevant improvements.
Advanced: Select or Deselect Context Blocks
If you want the AI to generate text based on specific parts of your email only:Click Select custom blocks.
Choose which content elements to include as context.
Use Select all or Select none for quick selection.
Expand blocks to preview their content before selecting.
Click Next to return to the Custom Instructions step.
If you don’t change anything, the AI will use the entire email as context.
You can also deselect all blocks to not let the AI using context from your email yet still (re)write all blocks based on your input - that's risky, use with caution.
You can always see at the context line what is the context level - all, none, selected.
When ready, click Generate.
Available Actions by Context
Depending on where you launch the AI Assistant, you’ll see different suggested actions.
For Full Emails
Fix grammar
Translate to another language
Generate based on custom notes
For Subject Line & Preview Text
Suggest new subject lines and preview texts
Fix grammar
Translate
Generate similar content
Generate based on notes
For Individual Elements (Title, Text, Button, List)
Fix grammar
Translate
Generate similar content
Generate based on notes
Custom Instructions
If you select the “Generate based on notes” action, you'll be able to add custom instructions to guide the AI. For example:
Using the Context Selector for Smarter AI Suggestions
To help the AI Assistant generate more accurate and relevant content, you can use the Context Selector step to provide supporting elements from your email. These help the AI better understand your message, tone, and intent—leading to more aligned suggestions.
When and where the Context Selector appears
The Context Selector appears:
Only after tone selection
Only for actions where additional input improves results, such as:
Translate to other language
Generate similar content
Generate text based on notes
You will not see this step for simpler actions like Fix grammar.
Context selector screen
What you can select as context
You’ll see a scrollable list of elements from your email. These include:
Titles
Text blocks
Buttons
Paragraphs
Lists
Other editable content blocks
Each item is labeled by type (e.g., “Paragraph,” “Button,” or internal label text like “Typed-Text”) and displays a preview of the content it contains. You can:
Check the boxes next to the items you want to include
Use “Select all” or “Select none” at the top to quickly toggle your selection
💡 How context improves results
Adding context helps the AI:
Understand your email’s tone and style
Avoid repeating what's already in the email
Generate content that matches your current structure
Tailor suggestions based on what’s already written
📝 Tip: For best results, include your main message or headline to guide the AI’s understanding.
What happens after context selection?
Once you’ve selected context items:
Click “Generate”
The AI will use your selected elements to influence the generated output
You’ll move to the final approval step, where you can preview and insert changes
Summary 🪄
The AI Assistant is your shortcut to better email content — whether you're creating something new, refining existing copy, or just need quick ideas. It saves time, keeps your tone consistent, and helps you produce emails that convert.