AI Assistant
The AI Assistant helps you write, improve, and translate email content in just a few clicks. Whether you're stuck on a subject line, want to polish a paragraph, or need multilingual support, this tool gives you instant, high-quality suggestions tailored to your tone and context.
What You Can Do with the AI Assistant
With the AI Assistant, you can:
Write engaging subject lines and preview texts
Polish titles, texts, lists, and button copy
Translate content to other languages
Fix grammar and spelling issues
Rewrite or rephrase content in different tones
Generate content from your own notes and instructions
Where to Access the AI Assistant
You can launch the AI Assistant from three places in the email builder:
Full Email
– Click the AI icon in the top header of your email editorSubject Line & Preview Text
– Open the subject/preview modal and click the AI iconIndividual Elements (text, title, button, list)
– Select an element and click the AI icon in the floating editor
How It Works – Step-by-Step Workflow
When you open the AI Assistant, you'll move through a simple workflow:
Choose an Action
Select what you want the AI to do. Options vary by content type (see below).Set the Tone
Customize the output based on your desired:Audience
Formality
Intent (e.g., promote, inform)
Emoji usage
Language
(Optional) Add Context
You can select other elements from your email to help the AI understand the broader message before generating content.Review & Insert
The AI will generate suggestions. You can preview them, select the parts you like, and insert them directly into your email.
Available Actions by Context
Depending on where you launch the AI Assistant, you’ll see different suggested actions.
For Full Emails
Fix grammar
Translate to another language
Generate based on custom notes
For Subject Line & Preview Text
Suggest new subject lines and preview texts
Fix grammar
Translate
Generate similar content
Generate based on notes
For Individual Elements (Title, Text, Button, List)
Fix grammar
Translate
Generate similar content
Generate based on notes
Custom Instructions
If you select the “Generate based on notes” action, you'll be able to add custom instructions to guide the AI. For example:
“Write a persuasive CTA for a time-limited sale aimed at young professionals.”
Context selector
Why use it?
Providing context helps the AI:
Stay aligned with your existing messaging
Match your tone and writing style
Understand your product, offer, or structure better
Avoid repetitive or disconnected suggestions
How to use it
After setting the tone, you’ll be prompted to “Add context”
A list of your email’s elements will appear
Simply check the ones you want to include
Click Next to continue with content generation
📝 Tip: For best results, include the main message or headline that gives the AI a clear idea of your email’s topic.
Summary
The AI Assistant is your shortcut to better email content — whether you're creating something new, refining existing copy, or just need quick ideas. It saves time, keeps your tone consistent, and helps you produce emails that convert.