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AI Assistant for email copy edits

Edit, rephrase, translate, or fix grammar in your email subject lines, buttons, and content blocks with AI-powered suggestions.

Gergely Nagy avatar
Written by Gergely Nagy
Updated this week

AI Assistant 🪄

The AI Assistant helps you write, improve, and translate email content in just a few clicks. Whether you're stuck on a subject line, want to polish a paragraph, or need multilingual support, this tool gives you instant, high-quality suggestions tailored to your tone and context.


What You Can Do with the AI Assistant 🪄

With the AI Assistant, you can:

  • Write engaging subject lines and preview texts

  • Polish titles, texts, lists, and button copy

  • Translate content to other languages

  • Fix grammar and spelling issues

  • Rewrite or rephrase content in different tones

  • Generate content from your own notes and instructions


Where to Access the AI Assistant 🪄

You can launch the AI Assistant from three places in the email builder:

  1. Full Email
    – Click the AI icon in the top header of your email editor

  2. Subject Line & Preview Text
    – Open the subject/preview modal and click the AI icon

  3. Individual Elements (text, title, button, list)
    – Select an element and click the AI icon in the floating editor

On the top menu:

AI Assistant in Chamaileon

In the floating text-editor:


How It Works – Step-by-Step Workflow

When you open the AI Assistant, you'll move through a simple workflow:

  1. Choose an Action
    Select what you want the AI to do. Options vary by content type (see below).

  2. Set the Tone
    Customize the output based on your desired:

    • Audience

    • Formality

    • Intent (e.g., promote, inform)

    • Emoji usage

    • Language

  3. (Optional) Add Context
    You can select other elements from your email to help the AI understand the broader message before generating content.

  4. Review & Insert
    The AI will generate suggestions. You can preview them, select the parts you like, and insert them directly into your email.


Available Actions by Context

Depending on where you launch the AI Assistant, you’ll see different suggested actions.

For Full Emails

  • Fix grammar

  • Translate to another language

  • Generate based on custom notes

For Subject Line & Preview Text

  • Suggest new subject lines and preview texts

  • Fix grammar

  • Translate

  • Generate similar content

  • Generate based on notes

For Individual Elements (Title, Text, Button, List)

  • Fix grammar

  • Translate

  • Generate similar content

  • Generate based on notes


Custom Instructions

If you select the “Generate based on notes” action, you'll be able to add custom instructions to guide the AI. For example:


Using the Context Selector for Smarter AI Suggestions

To help the AI Assistant generate more accurate and relevant content, you can use the Context Selector step to provide supporting elements from your email. These help the AI better understand your message, tone, and intent—leading to more aligned suggestions.

When and where the Context Selector appears

The Context Selector appears:

  • Only after tone selection

  • Only for actions where additional input improves results, such as:

    • Translate to other language

    • Generate similar content

    • Generate text based on notes

You will not see this step for simpler actions like Fix grammar.

Context selector screen

What you can select as context

You’ll see a scrollable list of elements from your email. These include:

  • Titles

  • Text blocks

  • Buttons

  • Paragraphs

  • Lists

  • Other editable content blocks

Each item is labeled by type (e.g., “Paragraph,” “Button,” or internal label text like “Typed-Text”) and displays a preview of the content it contains. You can:

  • Check the boxes next to the items you want to include

  • Use “Select all” or “Select none” at the top to quickly toggle your selection

💡 How context improves results

Adding context helps the AI:

  • Understand your email’s tone and style

  • Avoid repeating what's already in the email

  • Generate content that matches your current structure

  • Tailor suggestions based on what’s already written

📝 Tip: For best results, include your main message or headline to guide the AI’s understanding.

What happens after context selection?

Once you’ve selected context items:

  • Click “Generate”

  • The AI will use your selected elements to influence the generated output

  • You’ll move to the final approval step, where you can preview and insert changes


Summary 🪄

The AI Assistant is your shortcut to better email content — whether you're creating something new, refining existing copy, or just need quick ideas. It saves time, keeps your tone consistent, and helps you produce emails that convert.

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