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AI Assistant for email copy edits

Edit, rephrase, translate, or fix grammar in your email subject lines, buttons, and content blocks with AI-powered suggestions.

Gergely Nagy avatar
Written by Gergely Nagy
Updated today

AI Assistant

The AI Assistant helps you write, improve, and translate email content in just a few clicks. Whether you're stuck on a subject line, want to polish a paragraph, or need multilingual support, this tool gives you instant, high-quality suggestions tailored to your tone and context.


What You Can Do with the AI Assistant

With the AI Assistant, you can:

  • Write engaging subject lines and preview texts

  • Polish titles, texts, lists, and button copy

  • Translate content to other languages

  • Fix grammar and spelling issues

  • Rewrite or rephrase content in different tones

  • Generate content from your own notes and instructions


Where to Access the AI Assistant

You can launch the AI Assistant from three places in the email builder:

  1. Full Email
    – Click the AI icon in the top header of your email editor

  2. Subject Line & Preview Text
    – Open the subject/preview modal and click the AI icon

  3. Individual Elements (text, title, button, list)
    – Select an element and click the AI icon in the floating editor


How It Works – Step-by-Step Workflow

When you open the AI Assistant, you'll move through a simple workflow:

  1. Choose an Action
    Select what you want the AI to do. Options vary by content type (see below).

  2. Set the Tone
    Customize the output based on your desired:

    • Audience

    • Formality

    • Intent (e.g., promote, inform)

    • Emoji usage

    • Language

  3. (Optional) Add Context
    You can select other elements from your email to help the AI understand the broader message before generating content.

  4. Review & Insert
    The AI will generate suggestions. You can preview them, select the parts you like, and insert them directly into your email.


Available Actions by Context

Depending on where you launch the AI Assistant, you’ll see different suggested actions.

For Full Emails

  • Fix grammar

  • Translate to another language

  • Generate based on custom notes

For Subject Line & Preview Text

  • Suggest new subject lines and preview texts

  • Fix grammar

  • Translate

  • Generate similar content

  • Generate based on notes

For Individual Elements (Title, Text, Button, List)

  • Fix grammar

  • Translate

  • Generate similar content

  • Generate based on notes


Custom Instructions

If you select the “Generate based on notes” action, you'll be able to add custom instructions to guide the AI. For example:

“Write a persuasive CTA for a time-limited sale aimed at young professionals.”


Context selector

Why use it?

Providing context helps the AI:

  • Stay aligned with your existing messaging

  • Match your tone and writing style

  • Understand your product, offer, or structure better

  • Avoid repetitive or disconnected suggestions

How to use it

  1. After setting the tone, you’ll be prompted to “Add context”

  2. A list of your email’s elements will appear

  3. Simply check the ones you want to include

  4. Click Next to continue with content generation

📝 Tip: For best results, include the main message or headline that gives the AI a clear idea of your email’s topic.


Summary

The AI Assistant is your shortcut to better email content — whether you're creating something new, refining existing copy, or just need quick ideas. It saves time, keeps your tone consistent, and helps you produce emails that convert.

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